Rent Sense: Vacancies Need Marketing

By Neil Fjellestad and Chris De Marco To understand the importance of professionally marketing a rental vacancy take time and commitment. Making a mistake with “rental pricing” or showing the property before it is “market-ready” can prolong the vacancy or attract non-qualified prospects. Targeted promotion along with a polished presentation will create a sufficient number...

Rent Sense: Value of Rental Ownership

By: Neil Fjellestad and Chris De Marco Rental ownership has a long history of satisfying the primary investment priorities of personal financial independence: safety of capital, inflation hedge and tax-favored income. Traditionally, if the detailed financial statements of the wealthy are available for review it becomes apparent that long-term income producing real estate assets directly...

By Neil Fjellestad and Chris De Marco We understand the importance of professionally marketing a rental vacancy. Making a mistake with “rental pricing” or showing the property before it is “market-ready” can prolong the vacancy or attract non-qualified prospects. Targeted promotion along with a polished presentation will create a sufficient number of applications to secure...

By Neil Fjellestad & Chris De Marco The new post-recession realities in major employment and dense population areas such as Southern California means that we are likely to experience a shift during the balance of this decade resulting in dramatically increased rental household formation. Broad shifts create entrepreneurial opportunity. Let’s take a look: Renters will...

By Neil Fjellestad & Chris De Marco So, what happens if you lose your job, you have been living from paycheck to paycheck and rent is due on the first? You need an action plan: •    Prioritize outstanding financial payments. Your rent payments are probably your largest household disbursement. •    Failure to meet this obligation...

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Promote housing opportunities for all persons regardless of race, religion, sex, marital status, ancestry, national origin, color, familial status, or disability (Government Code Section 65583(c)(5)).

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