Rent Sense: Vacancies Need Marketing

By Neil Fjellestad and Chris De Marco To understand the importance of professionally marketing a rental vacancy take time and commitment. Making a mistake with “rental pricing” or showing the property before it is “market-ready” can prolong the vacancy or attract non-qualified prospects. Targeted promotion along with a polished presentation will create a sufficient number...

Q. I’m a leasing specialist that loves what I do; for my customers, my team and company. So, I give an excellent tour last week to a couple of roommates and it looks like a perfect fit. They have another property to visit but I’m not worried. I follow-up the next day and I sense...

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